Extensions and souvenirs | Seth’s Blog
When a model is profitable, there is usually a desire to increase it.
Disneyland was an extension of Disney films. It mirrored some of the magic of the motion pictures, but designed a little something new and worthwhile as properly. Disneyland experienced some of the Disney essence and then built some thing additive and new.
Apple did the same matter with the Iphone in extending the brand of the Mac.
On the other hand, the new Leica watch is only a memento. It is not a greater observe. It’s not extra of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s only there to remind you that you appreciated the unique. It is a memento of a experience, not the creator.
Almost nothing incorrect with a souvenir. I’m sure Leica will make a profit from their enjoy with tiny injury to the promise that the manufacturer by itself will make. But make as well numerous souvenirs and you grow to be a hollow shell, squandering the likelihood to make the transform you look for.
The crappy t-shirt you acquired at your most loved musician’s concert is a memento, but they should not depend on that as their legacy or the engine of their growth.
All day, unique creators have to make options about what they are heading to do up coming. At times we can develop an extension. And in some cases, we decide to make a souvenir in its place.
