July 24, 2024


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Content Marketing Salary and Career Outlook

5 min read
Content Marketing Salary and Career Outlook

What’s it like to do the job in material advertising and marketing? Is it a fulfilling occupation? Does it spend properly? What’s the vocation trajectory?

You certainly know your solutions to these thoughts. But, till now, minimal sector analysis has dived into content promoting occupations.

We established out to locate answers. Our target is to aid material entrepreneurs fully grasp their chances and positions – and help companies establish meaningful roles and the means and prospects to retain them.

So, earlier this 12 months, we asked written content entrepreneurs about their operate gratification, vocation enhancement, and wage anticipations.

A lot more than 1,100 information specialists had their say. You can read the total story – which includes salary breakdowns by job, gender, and generation – in the Content Advertising and marketing Occupation & Salary 2023 Outlook (gated).

New @CMIContent study of #information execs provides a 2023 outlook on occupations and salaries, says @EditorStahl. #ContentMarketing Click To Tweet

Let us just take a sneak peek at some of the intriguing findings.

You (typically) like your information marketing jobs

Additional than half of the material pros (56%) inform us they are pretty or extremely happy with their current place.

A single articles marketer describes: “I can be artistic whilst being tied to business enterprise effects. Content material marketing gives the fulfillment and development of a inventive occupation with the steadiness and payment of a corporate career. It’s the greatest of each worlds, and it is sometimes challenging to believe that it is probable.”

One more provides this rationalization: “I love looking at all the pieces come jointly how wonderful terms and ground breaking types can impact and affect shoppers and audiences. And I adore doing work powering the scenes, receiving to transform the cogs of the information machine.”

Satisfaction fees remain approximately the same from millennials to Gen Xers to little one boomers. (We experienced way too few Gen Z respondents to report on their section with self-confidence.)

Of training course, which is not to say the position is quick. When requested about worry amounts, 24% of written content entrepreneurs say they are “very” or “extremely” pressured.

24% of #content marketers say they are incredibly or extremely pressured, in accordance to @CMIContent #investigate by way of @EditorStahl. #ContentMarketing Click To Tweet

A single survey taker describes, “The speed of perform can be relentless. Just when you have done a person major task, a further is ideal driving it.”

And some kudos go to companies. A significant greater part (74%) claimed they truly feel their employers care about their pressure concentrations and mental wellbeing.

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You’re effectively educated – and keen to study far more

Amongst the surveyed group, 1 in a few has a master’s, doctorate, or yet another innovative diploma. As you in all probability know from your and your colleagues’ occupation pathways, people arrive into information internet marketing from a lot of backgrounds (some come from numerous fields), such as:

And content material marketers are eager to increase their know-how foundation:

  • About 45% want to progress their competencies in Search engine optimisation, facts analytics, viewers progress/segmentation, and integrating new technologies.
  • 40% present curiosity in honing their producing and editing capabilities.
  • 1 in a few wishes to hone their audio and video techniques (filming, editing, and output).

Content Marketers Interested in Learning These Skills

Articles marketers plainly rank large on the “digital dexterity” scale – the capacity to understand new techniques and adapt to new environments. That’s a indication of an adaptable, resilient workforce prepared to fulfill no matter what the upcoming delivers.

As Jean-Marc Laouchez, president of the Korn Ferry Institute, claims in a Computerworld report: “Constant mastering – driven by both of those personnel and businesses – will be central to the upcoming of get the job done, extending much outside of the common definition of discovering and growth.”

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And nonetheless, numerous information entrepreneurs are looking for new positions

Material marketers like their positions and are completely ready to understand. And yet, most (57%) say they strategy to come across a different place within just the upcoming yr or are uncertain about their upcoming techniques.

Wanting at it from an additional angle: Only 43% say they won’t be hunting for a new task in the next calendar year.

Only 43% of #articles entrepreneurs say they will not be searching for a new task in 2023, according to @CMIContent #study by way of @EditorStahl. #ContentMarketing Simply click To Tweet

Will Content Marketing Turnover Remain High in 2023?

What is driving this restlessness? Is it a persistent echo of the Great Resignation? Or a wave of “quiet quitting” in written content promoting?

I don’t imagine so. As a substitute, the study factors to a thing at the heart of articles marketing careers.

Content material marketing lacks a very clear job route

The facts highlights a troubling phenomenon: Only 23% of content material entrepreneurs say they have a apparent route for development inside of their present corporation.

Practically all the relaxation (69%) say they should leave their providers to advance or simply just cannot visualize the route ahead. (A small share – 8% – say they’ve achieved the pinnacle of their careers and are not looking for advancement.)

Many Content Marketers See No Clear Career Path

This is not a new phenomenon. Robert Rose, our chief tactic advisor, has composed about this challenge: “Content marketing is rising exponentially. But the progression ladder for content material practitioners is missing most of its rungs.”

Firms that do not tackle the articles advertising and marketing vocation ladder will wrestle to retain these highly educated, adaptable workers.

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The place to?

Content entrepreneurs want better-outlined profession paths and are eager to progress their competencies. So, in which to start off nurturing their ambitions? With dialogue.

If you’re an personal contributor on a articles staff, discuss up about your wants and wishes.

If you’re a staff leader, include your innovative, final results-pushed industry experts in open up, honest conversations. Invite them to support condition their profession paths centered on their aspirations. Then partner with HR and govt leadership to give what they need to have to achieve their plans.

After all, investing in their foreseeable future also pays off for the manufacturer.

Articles Internet marketing Profession & Wage 2023 Outlook offers extra insights into:

  • Information marketers’ revenue
  • Exclusive vocation priorities by age and gender
  • Tips on how organizations can recruit and keep the greatest information advertising and marketing expertise

I hope you will down load the e-guide to master far more. In the meantime, I’d like to listen to from you. How do these conclusions align with your knowledge? What would you inform the future technology about content material advertising and marketing as a job? Let me know in the reviews.

Get the hottest Content material Advertising and marketing Institute investigation experiences although they’re incredibly hot – subscribe to the e-newsletter. 

Cover impression by Joseph Kalinowski/Material Advertising and marketing Institute

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