Persado introduces new API to drive consumer behavior through words
Persado, which uses AI to create all-natural language with a persuasive edge, has announced the start of its Drive AI API, letting entrepreneurs to combine Persado straight into their other methods.
Acquiring expended 10 decades employing AI to deliver textual content these types of as maximally powerful electronic mail issue strains, Persado is at this time leveraging a databases of above 100 billion language impressions and 1.2 billion annual interactions with makes to routinely establish terms and phrases probably to renovate actions in a given context.
Why we care. Pure language technology as a result of AI is not new, though its not long ago accelerated advancement has found the house grow appreciably. What Persado has been undertaking is adding a amount of transformational effect to NLG by producing textual content with words and phrases and phrases that act as emotional drivers.
In other terms, somewhat than just automatically building acceptable and appropriate textual content, its mission is to create text that will have a measurable affect on results. It does this by examining a broad databases of prior situations.
Dig deeper: AI-pushed personalized content grows in significance for marketers
Get MarTech! Each day. Totally free. In your inbox.