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Surrounded by 263 islands and brimming with vibrant culture and unique experiences, Hong Kong is a must-visit destination for travellers. The world’s eighth-largest trading economy, it covers around 1,106 square…
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that…
Facebook Twitter LinkedIn Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for…
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage…
Did you know that, according to Review 42, over 300 billion emails were sent (and received) every day of the year 2020? Additionally, in 2019, there were almost four billion…
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is…
The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE year? Sounds labor-intensive and time-consuming, right? Guess what? It’s actually not…
Workers lose out on pay if their company’s CEO is replaced by a manager with business-specific education, according to a new report published last week by the National Bureau of…
STORY: Here are five business stories making headlines in sub-Saharan Africa this week. Aluminium giant Rusal’s shipments of bauxite from its mines in Guinea have grind to a halt, shipping…
The Russian invaders might have been forced out from the Kyiv region, but the destruction they wreaked is appalling – the death toll still unclear and a humanitarian crisis of…
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