Category: Marketing Plan

4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur,…

I recently watched a commercial for a carpet cleaning company that advertised the ongoing training their employees receive. I’m not necessarily looking for a carpet cleaning company but it made…

How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not…

“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field…

If you’ve ever wondered how to create an online marketing strategy this post will provide you with some clear guidance as to where to start, what to analyse and how…

Even if your marketing campaign has managed to come out more successful than imaginable, you can still try to work on making it better by tweaking any of the components…

As a partner in a small company I’m acutely aware that whether I have a USP (Unique Selling Point) or not, can make or break my business. And from time…

Marketers have numerous tried and tested methods for developing successful new product marketing strategy, many of which include some kind of social media element. This means that a new product…

There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They…