3 Messaging Mistakes No One Talks About
By Brittany Lieu, Marketing and advertising Expert at Heinz Advertising Excellent messaging is an artwork, but effective messaging is a science. Completed right, your messaging really should not only be…
Think the martech landscape is big? Here’s the size of the software industry overall
Around the 11 years that I’ve been publishing the martech landscape, as it mushroomed from ~150 answers to ~10,000, I have witnessed numerous people today respond to it as an…
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re coming into a article-digital-transformation period, the place firms are no for a longer period organizing to grow to be ‘digital.’ They are electronic.” I did not imagine that was…
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to…
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech…
Awesome advantages of hiring a bodyguard
A bodyguard is also known as a close protection officer. It is a type of government law enforcement officer, security guard, or service member who might protect a group of…
The Importance Of Google SEO In Establishing Your Business
You should know that digital marketing plays a very important role in growing your business and this is not just for small companies but for the big ones as well…