Digital Marketing Strategy
With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply…
Franchise Agreement Key Provisions
When it comes to the Franchise Agreement – the legal document that technically governs franchisor/franchisee relations – there is no standard format. Terms and conditions of operations vary from franchise…
Franchise for Your Entrepreneurial Soul – 12 Lower-Cost Opportunities
If you are like many smart people today, say a stay at home mom, furloughed executive, part-time consultant, or burnt-out whatever, you might be looking for more. Do you want…
Holiday Networking
The excitement of the holidays can put your networking on the back burner. On the contrary, the holidays can serve as the best time to enhance your networking endeavors. As…
The Four Stages of ‘Change Curve’ Small Business Owners Should Know
The ‘Change Curve’ is a helpful tool for small businesses to understand the stages of personal transition each employee undergoes. Kubler Ross developed this model to explain the grieving process…
Sustainable Startup Business Ideas
Starting a business at this time when even the world’s major economies are struggling to keep up with the economic crisis can be a big challenge. There are people who…
Marine Insurance – Exchange Rates Insurance News
Large amounts of international trade and many limits and sums insured for Marine insurance contracts are negotiated in a currency other than Australian Dollars (A$). Fluctuating rates of exchange between…
Digital Marketing Planning Process For Beginners
This article centres around formulating a digital marketing strategy and implementing a digital marketing plan for a business. In this digital age, businesses cannot afford not to have a digital…
News Aggregators: Problems and Solutions
News aggregation technology has resolved the problem in news monitoring. When news aggregators came in, the usual checking of news updates from one website to another has been made easier…
Before You Start a Business – Small Business Tips
Prior to jumping into the world of running your own business, it’s important to understand just what it is that you’re getting yourself into – and how you can make…