Leverage What You Do Right in Your Marketing Plan!
I recently watched a commercial for a carpet cleaning company that advertised the ongoing training their employees receive. I’m not necessarily looking for a carpet cleaning company but it made…
Network Relationships
Networking does not necessarily mean attending as many events as possible. It also does not necessarily mean collecting load of business card or having a robust database. Networking is essentially…
Cycling Is The New Golf: Lycra and Lattes Replace The Boardroom
We’ve all seen them. Groups of weekend warriors, wrapped in brightly coloured (often overstretched) Lycra, sipping lattes in a cafe packed with what looks like a slightly overweight version of…
Why Integrated Marketing Communications is Essential for Small Businesses
How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not…
How To Franchise Your Business
There is no doubt it. Franchising is one of the fastest ways to grow a business. The recent spate of franchises in the country has seen branches of many businesses…
4 Ways to Enhance Your Business’s Curb Appeal
The commercial curb appeal of the business is the biggest way and a key to attracting customers. If the exterior of the business is untidy with run-down parking, then the…
Brilliant Business Ideas: Turn Useless By-Products Into Cash
Anybody who is looking for brilliant business ideas needs to study the life of a man called Henry Ford, the founder of the Ford Motor Corporation. In case you don’t…
Working Capital Financing Approaches! Make Them Work For You
Working capital finance, properly structured, can provide the boost your business needs to both grow and operate. Businesses take on the lack of cash flow challenge for a variety of…
At Home Business Ideas For the Handicapped Or Disabled
The best home based business ideas begin with knowing your niche. If you are one of the many handicapped people who want to contribute, remember, you have certain skills, life…
Digital Marketing and the Rise of Online Advertising
“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field…