The Missing Voice in Modern Content Marketing (And How to Fix It)
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there’s a catch.
The Best Ecommerce Platforms You Should Consider Using in 2022
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a…
4 BEST Luxury Hotels to Stay in Hong Kong
Surrounded by 263 islands and brimming with vibrant culture and unique experiences, Hong Kong is a must-visit destination for travellers. The world’s eighth-largest trading economy, it covers around 1,106 square…
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that…
Martech Stack: Three Things To Know
Facebook Twitter LinkedIn Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for…
Understanding the three awareness stages of your online audience
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage…
How to Keep Track of Email Marketing Metrics: A Closer Look
Did you know that, according to Review 42, over 300 billion emails were sent (and received) every day of the year 2020? Additionally, in 2019, there were almost four billion…
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is…
4 Easy Steps to Building an Annual Marketing Plan
The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE year? Sounds labor-intensive and time-consuming, right? Guess what? It’s actually not…
3M Articles: 18 Awesome B2B Content Marketing Examples
What the experts have to say Matt Seabridge, Digital PR Manager, iProspect “The average number of links for B2B content is refreshing to see in terms of benchmarking the performance…